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Home→The Westburn Dictionary of Marketing→E→exclusion clause

exclusion clause

Definition:
A clause in an agreement which specifies circumstances or situations in which the supplier will not accept responsibility for their execution of the agreement, e.g. a WARRANTY or guarantee may be rendered void if misuse or wilful damage can be shown; delivery of goods may be made the responsibility of the buyer so that the seller will not accept responsibility for damage in transit etc.

Cross-References:
[warranty]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].