even pricing
Definition:
A form of PSYCHOLOGICAL PRICING where even rather than odd numbers are used e.g. £10.00.
Cross-References:
[psychological pricing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].