• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→E→European Union (EU)

European Union (EU)

Definition:
On 11 December 1991 the Maastricht Treaty was negotiated where a new Treaty of Economic Union comprising an Economic and Monetary Union (EMU) and a Political Union were agreed between the members of the ECONOMIC COMMUNITY. The Treaty came into effect on 1 November 1993 and established the European Union (EU) which incorporated the existing European Community (EC) together with the new EMU and European Political co-operation Framework with a common European Citizenship and the principle of subsidiary (decisions to be made at the most appropriate level) among its major features.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].