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Home→The Westburn Dictionary of Marketing→E→European Currency Unit (ECU)

European Currency Unit (ECU)

Definition:
The ECU is a currency unit used in the European Community whose value is based on the weighted average of the value of the currencies of the member states. As a weighted average its value fluctuates less than the value of the individual countries' currencies.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].