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Home→The Westburn Dictionary of Marketing→E→European Advertising Standards Alliance (EASA)

European Advertising Standards Alliance (EASA)

Definition:
A non-profit organisation established in Brussels in 1992 to 'bring together advertising self-regulatory bodies across Europe ... to promote and support advertising self-regulation ... to co-ordinate the handling of cross-border complaints, and to provide information and research on advertising self-regulation. By May 1997, when it published its EASA Guide to Self-Regulation, the Alliance had 25 'members' in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal, the Slovak Republic, Slovenia, Spain, Switzerland, the UK and one non-European country, Turkey. There were 'corresponding members' in South Africa and New Zealand.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].