ethnocentricity
Definition:
The BELIEF that one's own CULTURE and way of life are superior to that of others.
Cross-References:
[beliefs]
[culture]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].