ethics
Definition:
The study of the right and the good. The subject as it is allied to business and marketing practice has become of increasing importance to society, and a factor of increasing importance in the making of marketing decisions.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].