ESOMAR
Definition:
The European Society for Opinion and Marketing Research. An international body founded in 1948 representing established MARKETING and MARKET RESEARCH specialists. It stands for the highest possible standards - both professionally and technically.
Cross-References:
[market research]
[marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].