environmental scanning
Definition:
Term developed by Francis Aguilar of the Harvard Business School (1967) to describe the activities of managers in monitoring their external environment.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].