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Home→The Westburn Dictionary of Marketing→E→entrepreneur

entrepreneur

Definition:
The name given in economic theory to the owner-manager of the firm. The entrepreneur organizes resources or the factors of production (land, labour and capital) within their firm with the aim of building up a successful profit-making company. The entrepreneur is the risk-taker in business, the risk lies in the fact that their resources have to be committed to the enterprise. 'Entrepreneur' is a French word which means 'the one who undertakes tasks'.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker], [1998].