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Home→The Westburn Dictionary of Marketing→E→eigenvalue

eigenvalue

Definition:
In FACTOR ANALYSIS, the size of each extracted factor, on such a scale that 1 represents the size of an unanalysed variable. A common answer to the problem of how many factors to extract. is to only deal with those whose eigenvalues are greater than one.

Cross-References:
[factor analysis]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].