edge of town
Definition:
Sites on the periphery of urban centres which have seen rapid growth of retail establishments in recent years mainly due to the lower cost of land for parking facilities and access to roads and residential suburbs.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].