economic environment
Definition:
The prevailing economic climate in which the firm has to compete usually defined in terms of the state of the BUSINESS CYCLE and market structure, conduct and performance.
Cross-References:
[business cycles]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].