ecology
Definition:
The study of living things and their relationship with their environment. In the marketing domain ecological concerns have given rise to the GREEN MARKETING MOVEMENT. See ENVIRONMENTALISM.
Cross-References:
[green marketing]
[environmentalism]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].