About Us
News
Journals
Books
Authors
Resources
Contact
General Information
Help
FAQ
Marketing Dictionary
Print Page
eMail Page
Search website for
:
Home
→
The Westburn Dictionary of Marketing
→
E
early adopters
early majority
EASA
Ebbinghaus, Hermann
EBQ
ECGD
ecology
econometrics
economic batch quantity (EBQ)
economic environment
economic forces
economic growth
economic man
economic order quantity (EOQ)
economies of scale
ECU
edge of town
editing
education
effective demand
efficiency, in marketing
efficient estimator
EFTPOS
ego
ego-involvement
eigenvalue
Eighty-Twenty Rule
Elastic Demand
electroencephalograph
electronic funds transfer at point of sale (EFTPOS)
electronic point of sale (EPOS)
embargo
emotional appeals
encoding
endorsement advertising
Engel's law
entrepreneur
envelope curve
environment
environmental analysis
environmental impact analysis
Environmental Protection Agency
environmental scanning
environmentalism
EOQ
EPOS
equipment
error
escalator cards
escalator clause
ESOMAR
esteem needs
ethical pricing
ethics
ethnocentricity
European Advertising Standards Alliance (EASA)
European Currency Unit (ECU)
European Free Trade Association (EFTA)
European Union (EU)
evaluator
even pricing
evoked set
ex div
ex int
ex officio
exchange
exchange controls
exchange rate
exclusion clause
exclusive dealing
exclusive distribution
executive judgement
exhibition
expectancy value (EV)
expectations
expected value
experience curve
experience effects
experiment
experimental method
experimental research (causal research)
expert system
exploratory studies
exponential growth (diffusion)
exponential smoothing
export agent
Export Credit Guarantee Department (ECGD)
exports
extended credit
extended interview
extended marketing mix
extensive distribution
extensive problem solving
external audit
external secondary data
external stimulus
external validity
extinction
extraneous variable
extrapolation
eye-movement camera
e-zine
E