Westburn Publishing

differential threshold

Definition:
The smallest change in a stimulus that can be noticed.

Cross-References:
[just noticeable difference (JND)]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].