differential advantage
Definition:
A property or attribute possessed by a PRODUCT, service or organization which differentiates it from all other competing products or organizations in the same generic grouping or MARKET.
Cross-References:
[market]
[product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].