desk research
Definition:
A study of SECONDARY DATA, such as official statistics, or published studies. This is very important in industrial research, and in the study of any unfamiliar market.
Cross-References:
[secondary data]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].