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Home→The Westburn Dictionary of Marketing→D→Designers' & Art Directors' Association (DADA)

Designers' & Art Directors' Association (DADA)

Definition:
A very active professional association for the graphic specialists on the CREATIVE side of the advertising business. It runs one of the most important annual competitions for creative excellence in British advertising, the D&AD Awards, and publishes Direction monthly in association with the publishers of CAMPAIGN.

Cross-References:
[creative] [Campaign]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].