descriptive research
Definition:
Research undertaken to describe a problem or issue and so provide background or context for persons unfamiliar with a situation. Often provided at the beginning of a research report or a research brief as the basis for more detailed analysis using quantitative data.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].