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Home→The Westburn Dictionary of Marketing→D→derived demand

derived demand

Definition:
That demand created by and arising from the consumption of a finished good or service, e.g. the demand for car tyres and batteries is derived from the consumption of cars and in turn influences the demand for rubber, lead, acid etc. used in the manufacture of those products.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].