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Home→The Westburn Dictionary of Marketing→D→department stores

department stores

Definition:
Large general stores on multi-levels, selling a wide variety of merchandise including clothing and soft furnishings. To qualify for the title of department store, the shop must employ at least 25 staff and sell a wide range of products. The merchandise is usually organized into different departments, each often regarded as a 'shop within a shop'. There can also be leased departments within the store which are operated by suppliers; British examples include Jaeger, Revlon, Dior. The store receives a rent from the lessees. British examples of department stores include Harrods, the John Lewis shops and the Debenham Group.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker], [1998].