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Home→The Westburn Dictionary of Marketing→D→Delphi technique

Delphi technique

Definition:
A method of soliciting and aggregating the opinions of a group of experts to derive a consensus view concerning the time-scale during which speculated future developments may occur (or the probability that they will have occurred by a particular date). The technique minimizes socio-psychological influences by keeping individual responses anonymous. It proceeds by means of a programmed sequence of interrogations (conducted by questionnaire) interspersed with the feedback of information describing the consensus view.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Douglas Brownlie and Michael Baker], [1998].