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Home→The Westburn Dictionary of Marketing→D→Delphi conferencing

Delphi conferencing

Definition:
The use of COMPUTER CONFERENCING to conduct a Delphi forecast. The participants (experts) are polled for their opinion about future developments by means of a network of computer terminals. The inter-round analysis of forecasting data and its feedback to participants is part of a pre-programmed routine: this being so it is effectively conducted in real-time.

Cross-References:
[computer conferencing] [Delphi conferencing]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Douglas Brownlie and Michael Baker], [1998].