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Home→The Westburn Dictionary of Marketing→D→decision support system (DSS)

decision support system (DSS)

Definition:
More advanced than a standard information system, a DSS consists of a set of functional modules which allow the user considerable flexibility in the selection of data, analyses and presentation format. G. Anthony Gorry and Michael S. Scott-Morton ('A Framework for Management Information Systems', in Sloan Management Review, Fall 1971, pp. 55-70) characterized such systems as 'supportive, functional in problem areas that are not well structured, and interactive'.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kenneth R. Deans], [1998].