Westburn Publishing

decentralization

Definition:
The devolution of decision-making authority from the centre or top of an organization to its operating managers. In large and complex organizations, decentralization is considered as essential to enhancing effectiveness by ensuring that decisions are made in the context of the local environment in which they are to be implemented.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].