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Home→The Westburn Dictionary of Marketing→D→debit card

debit card

Definition:
A card issued by a bank or finance house, enabling the holder to obtain goods and services from businesses accepting the card, without payment of cash. On presenting the card, money is debited directly from the holder's bank account. This transaction is often undertaken instantaneously by electronic fund transfer.

Cross-References:
[electronic funds transfer at point of sale (EFTPOS)]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Alan M. Wilson], [1998].