dealership
Definition:
An agreement under which a distributor or RETAILER is given exclusive selling rights for the manufacturer's PRODUCTS within a defined MARKET area.
Cross-References:
[retailer]
[product]
[market]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].