Westburn Publishing

dealer

Definition:
Literally anyone who deals (buys or sells) in a MARKET. More specifically used to describe RETAILERS - hence DEALER LOADER.

Cross-References:
[dealer loader] [market] [retailer]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].