dealer loader
Definition:
Some form of incentive offered to a DEALER to encourage him to give or increase STOCKS or display of the supplier's goods.
Cross-References:
[dealer]
[stock]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].