dc
Definition:
Stands for 'double column'. Hence '25 cm dc' means a newspaper advertisement occupying a space 25 cm deep and two columns wide. It is equally likely to be described in everyday conversation as a '25 centimetre double'.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].