day after recall (DAR)
Definition:
A standard post-test technique for evaluating ADVERTISING EFFECTIVENESS.
Cross-References:
[recall]
[advertising effectiveness]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].