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Home→The Westburn Dictionary of Marketing→D→database management system (DBMS)

database management system (DBMS)

Definition:
Software designed specifically for the organization and manipulation of DATA. The term is rather loose, as a DBMS associated with a mainframe has features and capabilities not found on a Personal Computer version, though the gap is narrowing. Mainframe DBMSs allow the user to build complex data structures and provide a high level of language interface. MARKET LEADERS in the PC market are Ashton Tate (dBASE IV) and Microrim (Rbase 5000).

Cross-References:
[data] [market leader]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kenneth R. Deans], [1998].