data
Definition:
Any observation(s) or element(s) which may be facts, numbers, characters or symbols. The term is usually used as a collective noun and accompanied by a singular verb. It should not be confused with information, which, by contrast, is the result of data manipulation.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kenneth R. Deans], [1998].