data processing
Definition:
The steps involved in transforming recorded information, typically by computer. A traditional term for all computer use in business (DP departments) but more restrictively applied to the production of cross-tabulations after DATA COLLECTION.
Cross-References:
[data collection]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].