data matrix
Definition:
A view of information as a table consisting of rows of cases, each with a value (possibly missing) in the column of each variable.
Cross-References:
[relational database]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].