data error
Definition:
An inaccuracy in recorded information. Some, but not all, data errors can be found by wild-code checking (e.g. sex coded as 3!) or contingency checks (sex - male with three pregnancies!).
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].