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The Westburn Dictionary of Marketing
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D
DAB
DADA
DAGMAR
data
data accuracy
data collection
data deck
data error
data file
data matrix
data processing
Data Protection Act
data set
database
database management system (DBMS)
database marketing
date coding
day after recall (DAR)
DBMS
dc
DC
DE
dealer
dealer listing
dealer loader
dealership
debit card
decay
decentralised organisation
decentralization
deceptive advertising
deceptive pricing
decider
decision criteria
decision support system (DSS)
decision tree
decision-making under uncertainty
decision-making unit (DMU)
decline stage of product life cycle.
decoding
deferred gratification
deferred rebate
degrees of freedom
Delphi conferencing
Delphi technique
demand schedule
demand, cross elasticity
demand, industry
demand, latent
demand, law of
demand, price elasticity of
demand, short-run versus long-run
demand, theory of
demarketing
demographic segmentation
demographics
demography
Department of Employment Gazette
Department of Trade and Industry (DTI)
department stores
dependent variable
depression
depth
depth interviews
derived demand
descriptive research
design factor
Designers' & Art Directors' Association (DADA)
desk research
detached types
detailing
developed countries
developing countries
deviation
diadic
diary
Dichotomous questions
differential advantage
differential sampling
differential scale
differential threshold
differentiated marketing strategy
diffusion curve
diffusion process
Digest of UK Energy Statistics
digital radio
digital television
diminishing returns
direct costing
direct costs
direct investment
direct mail
direct marketing
direct marketing channel
Direct Marketing Association (DMA)
Direct Marketing Authority
direct observation
direct response advertising
direct selling
Director General of Fair Trading
directory
discontinuity
discontinuous innovations
discount
discount store
discounted cash-flow
discretionary income
discriminant analysis
discriminant validity
discrimination test
diseconomies of scale
displacement
display
display advertisement
disposable income
disproportionate stratified random sampling
dissatisfaction
dissonance
dissonance-reduction strategies
distinctive competence
distribution
distribution centre
distribution channel, functions of
distribution check
diversification
division of labour
DMA
DMU
dogs
door-to-door selling
double page spread (DPS)
double-barrelled question
Dow Jones Index (US)
downsizing
DPS
drip
drive
drives
drop-error
Drucker, Peter F
DSS
dual distribution
dualism
dubbing
dummy
dummy variable
dummy variable multiple regression
dump display
dumping
durable goods
dustbin check
dyadic relationship
D