Westburn Publishing

cross-sectional design

Definition:
A survey design that involves taking a sample or a series of samples at one point in time. Contrast LONGITUDINAL DESIGNS.

Cross-References:
[longitudinal design]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].