chi-square
Definition:
A statistical test of the existence (not the strength) of association between two or more variables, which may be only nominally scaled, strictly in random samples. The repeated use of the test on a body of data gives rise to the fallacy known as 'hunting'.
Cross-References:
[random sampling]
Links:
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].