chi-square contingency test
Definition:
A statistical test (the CHI-SQUARE GOODNESS OF FIT TEST) applied to a contingency table (a statistical medium). The test can be used to prevent over-interpretation of differences in percentages; by only interpreting those tables with significant CHI-SQUARE CONTINGENCY TESTS. It is still important to be cautious as the test's significance only indicates that the table as a whole has its differences in percentages that are unlikely to happen by mere chance.
Cross-References:
[chi-square goodness-of-fit test]
[chi-square contingency test]
[two-way table]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].