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Home→The Westburn Dictionary of Marketing→C→channel change

channel change

Definition:
The relationship between members of a CHANNEL OF DISTRIBUTION is subject to conflict from time to time. When the conflict is dysfunctional then the relationship is severed and a new set of organizations develops. The change is explained as creative destruction by Schumpeter and by other more detailed models of explanation as cycle theories, the CORE-FRINGE MODEL, the crisis change model, and the dialectical model.

Cross-References:
[core-fringe model] [channel (of distribution)]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].