channel behaviour - leadership
Definition:
Within the relationship of a CHANNEL, one member may be observed to exercise some form of power which has been acquired through the control of resources. Leadership is then exercised to increase that member's control of resources.
Cross-References:
[channel (of distribution)]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].