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Home→The Westburn Dictionary of Marketing→C→channel behaviour - cooperation

channel behaviour - cooperation

Definition:
The development of cooperation between two organizations is necessary if each is to achieve its goals in supplying products to the market. This is the first kind of behaviour in forming a CHANNEL OF DISTRIBUTION.

Cross-References:
[channel (of distribution)]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].