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Home→The Westburn Dictionary of Marketing→C→chain store

chain store

Definition:
Multiple retail units, under common ownership, that use central buying and control systems. The UK Central Statistical Office now refers to those with ten or more branches as large multiple retailers.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].