centre spread
Definition:
The centre pages of newspapers and unbound periodicals. These publications open easily to the reader at this point and provide an unbroken surface for the printing of an advertisement, and as such, prove particularly attractive to advertisers. Called the 'centerfold' in the USA.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].