central tendency measures
Definition:
An obfuscating phrase to describe the set of single measures of the central value of a batch of numbers: MEAN, MEDIAN and MODE are the classic central tendency measures.
Cross-References:
[mean]
[mode]
[median]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].