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Home→The Westburn Dictionary of Marketing→C→central location test

central location test

Definition:
Survey research in which respondents are invited with or without prior notice to some place (often a public hall or empty shop) where research may be more conveniently carried out. This is often so when respondents are to be asked to try products (see PRODUCT TEST) requiring preparation, or be exposed to advertising films.

Cross-References:
[product test]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].