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CAVIAR

Definition:
Acronym for CINEMA AND VIDEO INDUSTRY AUDIENCE RESEARCH, a continuous research programme to provide MEDIA PLANNERS with reliable audience profiles, commissioned by the CINEMA ADVERTISING ASSOCIATION and funded by a consortium of subscribers. For the 14th annual study, carried out in late 1996, one of Britain's best known market research companies conducted in-home face-to-face interviews with a UK-wide sample of 2,800 cinemagoers from the age of seven upwards.

Cross-References:
[Cinema and Video Industry Audience Research Ltd (CAVIAR)] [Cinema Advertising Association] [media planner]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].