• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→C→causal path analysis.

causal path analysis.

Definition:
A method of analysis involving the decomposition and interpretation of linear relationships among a set of variables. It is assumed that there is some cause and effect relationship between a set of independent and dependent variables. The magnitude of the relationship is called the 'path' and this describes whether the assumption of cause and effect between two variables is justified.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kevin A. Boyle], [1998].